The Standard · A Performance Network for Entrepreneurs · Application Only
Your body is the one piece of infrastructure your business can't run without. The Standard gives you a personalised training, nutrition, and recovery protocol — built around your biology, delivered through the app, run by you — inside a real network of entrepreneurs doing the same thing. Not another PT. Not a group chat. A system, and the people running it with you.
£500/month. One price, no exceptions. Apply only if that's already a real decision for you.
Entrepreneurs come to The Standard with completely different problems.
What they share is one thing.
All three are equally qualified to be here.
A founder's health isn't one problem — it's a system.
Every part connects. Every part influences every other. And every part can be measured, addressed, and improved when you know where to look.
Health is unlike almost anything else in life.
It is the one area of life where the effort always pays off, because the variables are not outside your control. If the protocol is right, the result follows. That is not a sales line. That is physiology.
Whatever it is — the answer starts in the same place. Your biology.
See how it worksThe Three-Stage Longevity Process
Most coaching starts at stage two or three — then wonders why it doesn't stick. This process is built in the right order. Every stage works on its own. Every stage makes the next one more effective. It starts wherever you are right now.
Stage One
Most programmes skip straight to the complicated stuff. This one doesn't. Training, nutrition, sleep, and the real reason you want to change — get these four things right and everything else becomes easier. They're not basic. They're the whole game.
Stage Two
Supplements, cold exposure, breathwork, circadian timing. The stuff everyone buys on day one — before the foundation is even there. When your base is solid, these things work. Without it, they're expensive noise.
Stage Three
You can do everything right and still have no idea what's actually working — because nobody's tracking it consistently enough to tell. At this stage, everything gets measured in the app, every day, and the guesswork disappears.
Stage One
Most people get this wrong.
Most founders skip this and go straight to supplements and cold showers. That's why most founders quit. The foundation isn't glamorous — but it's the reason some people are still building consistently a decade in, and others burned out in year two and stopped talking about it.
The sustainable version of you gets built here. Not the one who trains hard for six weeks and burns out. The one who's still going in six years — because the reasons are real, the habits are locked in, and the system works whether you're motivated or not.
This works at any stage — pre-revenue and building from scratch, scaling and rebuilding what burnout broke, or successful and done settling for less than you're capable of.
Stage Two
When the base is there, everything accelerates.
This is where most people start — buying supplements, downloading breathwork apps, cold plunging on day one before they've slept properly in three years. That's exactly why most people quit.
When your training, nutrition, and sleep are locked in, every booster we add actually does what it's supposed to. They're not shortcuts. They're accelerants on a fire that's already burning.
Stage Three
Measured every day, not once a year.
You can do everything right — train well, eat well, sleep well — and still have no real idea what's working, because nobody's tracking it consistently enough to tell. Willpower isn't a data source. At this stage, everything gets tracked — every session, every meal, every habit, inside the app, every single day.
Not because data is exciting. Because without it, you're guessing. And guessing is what most founders do — not for a month, but for the rest of their lives.
What You Actually Get
One price. No tiers, no add-ons, no upsells once you're in. A protocol you run yourself through the app, coaching to keep it sharp, and a network of people building something real who actually understand what that costs you.
Your protocol lives here. Training calendar with full exercise logs, AI food scoring against the protocol, daily habit tracking, hormone lab assessment, weekly XP system, daily steps, an AI coach, and a business & revenue tracker logged alongside your health data. Self-executed, not spectated — you run it, the data holds you to it.
Live from day oneThe actual reason people stay. Direct access to a real network of entrepreneurs in the app — channels, live feed, a members map, and events — plus in-person meetups JP personally attends, monthly or bi-monthly, UK and international. Not a group chat that goes quiet after week two.
The core of the offerWeekly group calls to keep the protocol sharp, plus limited 1:1 protocol-review touchpoints as your data and your business change. This isn't 24/7 hand-holding — it's a self-executed protocol with a real coach checking the work, not doing it for you.
Group + protocol reviewsThe App
Built as one system, not bolted together after. Every session, meal, habit, hormone estimate, and conversation with the network in one place. This is what goes live the day you're accepted.
JP Training App · iOS & Android
How It Works
From the moment you apply to the moment you're live in the app and the network — this is exactly what happens, in order.
What you're building, how real it is, your honest health state, what you've already tried. Five minutes. Straight questions, no fluff.
Every single applicant is screened by JP personally — no one else. Not a sales call. A fit check, both ways. If it's not right, he'll say so.
£500/month, charged immediately. No trial period. No discounts, no exceptions — the same terms for every member, every time.
No welcome ceremony, no waiting period. Your protocol and the network are live in the app the same day — training, nutrition, sleep, lifestyle, all built around your actual biology.
Weekly group calls. Limited 1:1 protocol reviews as your data changes. Meetups JP attends in person. This is what being in The Standard actually looks like.
Proof
The Standard is new. Member stories will be added here as they come in — real data, real results, no fabrication. In the meantime, here's what's real right now.
£500/month, one price, for everyone. No discounts, no tiers.
Every applicant is screened by JP personally — not everyone gets in. Cancel anytime. Removed for protocol non-compliance or not actually building. The terms are the pitch.
Application + screening call · £500/month if accepted · Cancel anytime
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